24 Hour News Cycle

About news, it is said that if a dog bites man it is not news but if a man bites a dog it is news. There are many news channels that are delivering news but keeping people informed is now a 24-hour-a-day, 7-day-a-week becomes a trend. Before 24 hour news, people received news reports early in the morning, or in the evening; Now, people can turn the TV on throughout the day to see what is happening in the world. People can watch the stock market to track their investments and check scores for sports throughout the day. 24 hour news keeps you updated with breaking news on important events happening at that particular time. Media offers many coverage topics, such as news, weather, politics, and others. People check the news daily, for weather and news updates. People have access to many news sources that they rely on every day, back then, news was not as reliable. The topics available through media are helpful, without those people wouldn't know what was happening. Many news channels switched to 24 hour news cycle to deliver the news immediate to their audience.

24 hour news cycle have many advantages as well as disadvantages. Advantage of 24 hour news cycle is that we do not need to wait for news. If we talk about few years back from now, there was only one news channel PTV and they used to deliver the whole day news at 9 pm daily. They had a very little time so they had to manage the time and deliver the whole day important stuff so they delivered only important news at that time and ignored the minor news. Years ago, people weren't concerned about what is happening around the world as they are today, not only that, but they could not get that information. Before internet or 24 hour news stations, it would take several days for the public to know about something in another part of the world, but now people know what's happening all over the world, because of the 24 hour news cycle.

 But now people don’t have to wait for news and minor story became a major story in 24 hour news cycle because they have no time limitation so they give a good amount of time of any news story and provide detailed information of any event. Now a days, news channels are become business rather than a news channel because there are many numbers of news channels so there is a competition between them. Every news channel wants to breaks the news first. Every news become a breaking news even it is important or not. They require fresh news to fill the news cycle so they do not care about the stuff. When new information, story ideas or breaking news tips are not available, the media is forced to share the same news it has already written. They only focus to fill the news cycle. Some argue that this repetition has led to apathetic audiences. 

The breaking news culture is having negative effect on the people, who are made to believe that everything bad is happening in Pakistan. 24 hour news cycle leads to sensationalism and yellow journalism. News channels are biased. News is not credible anymore. News channels are affiliated with some political parties and they run only on their party agenda. Even when you watch any political show you can clearly identify that this channel is supporting this party for example when you watch Geo you can clearly identify that Geo is supporting Nawaz Sharif government and similarly when you watch ARY news channel you can easily identify that ARY is in favour of Imran Khan’s political party (Tehreek e Insaaf). From this channels are losing their credibility while people want unbiased news. Biased news is disseminated among the audience and tries to portray the negative image of the other political parties. It looks like a race is going on between news channels. They only want their ratings high than other news channels.

 News channels and talk shows are based only on politics now days. They discussed political issues more than social issues .In talk shows different guests from different political parties uses abusive language for each other and journalists enjoy these situations rather than stopping them. The use of language is not appropriate. The belief is that 24/7 news has forced us all to tune out what was previously critically important and, instead focus on less relevant yet more easily digested news bits that have no direct meaning or consequence to our lives . Media is taking wrong advantage of freedom of speech. Media is a very powerful medium it has the power to control the audience mind and people believe on what media shows so it is the responsibility of the news channels to deliver the truth to their audience. News should be unbiased. 

 They should inform public to their government deeds. Those news channels seen internationally, their responsibility shall be to portray positive image of their country rather than highlights the issues so that tourism shall be increased. It is beneficial for the country .All news channels should set their limits and they must be responsible to work within the limits. News channels should be the news channels only. Their work should only to provide the news according to their audience requirement.