Radio:
Radio news is similar to
television news but is transmitted through the medium of the radio. It is based on the
audio aspect rather than the visual aspect.
Radio news broadcasts can range from as little as a minute to as much as
the station's entire schedule, such as the case of all-news
radio, or talk radio. Stations dedicated to news or talk
content will often feature newscasts, or bulletins, usually at the top of the
hour, usually between three and eight minutes in length. They can be a mix of
local, national and international news, as well as sport, entertainment,
weather and traffic reports, or they may be incorporated into separate
bulletins.
Radio made
its debut years before World War I — it was often used by ships transmitting
messages via Morse code, and in 1912, operators on the Titanic depended on
radio to communicate with other ships and with onshore radio stations. Yet the
possibility that the disaster might have been prevented had radio been used
correctly intrigued both commissions, and radio operators from the Titanic and
other ships. radio was widely used on land, sea and in the air during
WWI. However, the longwave wireless sets were fragile, heavy and expensive.
When the British government acquired the Marconi Company
telecommunications and engineering company, it focused the firm to
develop radio for wartime use. This led to radio kits being made more portable
and voice to be transmitted along with code, effectively evolving the way radio
was used.
Television:
Like radio, TV is a universal
medium, installed in about 99 percent of all US homes and it is turned on about
seven hours a day. TV is the dominant
US medium for news and entertainment.
And TV is an expensive business. Media
is playing great role in every society. It plays important role in setting
agendas of public. We all are bombarded with so much information all the day.
Electronic media, print media and social media are some common types of media.
In Pakistan, media is working
freely and independently. In case of electronic media there are a number of
channels are working including news, sports and entertainment channels. It is
the responsibility of media to highlight those issues which are good for the
public and discourage unethical factors of the society. Media should be very
sensitive while presenting its country towards the world. Our media tells the
world what exactly we are, what are our norms, values and culture. Being an
Islamic country, our media should represent us in a good way towards the world.
The Western media is
the mass media of the Western world. During the Cold War,
it portrayed itself as a counterpoint to the monopolistic, state-owned media
of the Soviet Union. The Western media has gradually expanded into developing
countries, with significant news coverage focused on various alleged human
rights issues in certain parts of Africa, the Americas, Asia and Europe. In
spite of its claimed openness, Western media has been demonstrated to contain
biased material or coverage of certain countries or groups, usually aligning
itself with staunch criticisms of those countries still independent of Western
interests, and dismissing human rights abuses against nationalities by Western
countries.
Social Media:
Being first to report breaking
news has long been a key value for traditional media outlets. Though this may
no longer hold the appeal it once had.
Following the disappearance of
Malaysia Airways flight MH370 in March,NBC news also
highlighted various false reports spreading on social media, which alleged that
the plane had made a safe landing. False information spreads just like accurate
information. Important work is being developed on the spread and circulation of
online information, specifically academic and industry studies
on virality. When it comes to verifying information online, journalism could be
seen as a type of frontline service in dealing with false information online.
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